ContentTools – Guest Blogging on Business 2 Community
ContentTools had an internal content marketing strategy, but it wasn’t enough to get our name out there with authority. We decided to developed a content marketing strategy of internal blogging paired with contributing to targeted communities of potential customers. I started out contacting a few sites to contribute to that I’d previously found while looking for information about content marketing and social media marketing.
My first article, 10 Types of Content That Will Increase Your Website Traffic, was published less than 2 weeks later! It received over 350 shares and helped build credibility for myself and ContentTools. Using guest blogging we were able to quickly extend our audience and build credibility.
Since my first article I’ve continued to contribute on a weekly basis.