LocalView – Managing an Editorial Team & Calendar
LocalView made the switch over to a local content publisher in Dec 2013. In promoting the LocalView mobile app, we found an audience looking for local information; from events to local businesses. Once we developed our web app, we needed a editorial strategy to move forward. This change brought many more responsibilities to my plate:
- Develop Content Editorial Calendar
- Recruit and manage content writers
- Edit Content for Brand Management
- Manage distribution of content across platforms
- Analyze content value
The first step of creating our editorial calendar was determining our audiences. Our previous audience from the mobile app were price conscious mom’s and young professionals looking for things to do. We catered our content toward these audience but also kept an open mind for other potential markets we could tap.
After helping recruit content writers for the site, I managed a team of 6 writers producing on average 50 pieces of content per month. We held meetings every few weeks to discuss content ideas and kept track of the deadlines in Google Docs. Once content was created and scheduled to publish on the backend, I reviewed the content for errors and to ensure it met brand guidelines.
After content was published, the next step was distributing and promoting the content across social media platforms in accordance with the social media strategy. The final step in a piece of contents journey, was to analyze shares, website hits, content distribution and audience reception.