WhyWait the App – An Overview
WhyWait was a software startup company that developed a mobile application to solve diners’ problem running into wait times at restaurants around town. The restaurant app was free for iPhone and Android. Restaurant managers could also post deals, specials, happy hours, events, menus, and more in real time. If an app user adds a restaurant to their favorites, that restaurant would be able to send them a push notification about exclusive deals, events, and promotions they have going on.
I began work on WhyWait in January of 2012. I worked as graphic designer creating marketing material for WhyWait and designing advertising material for our clients. After joining the team full time, I added additional marketing roles including social media and inbound efforts, as well as account management for restaurants on the app.
- Developed and executed the social media strategy of two brands, WhyWait, the consumer app brand and Socialbites, an inbound marketing campaign for WhyWait.
- Redesigned the wait time app to increase function and usability.
- Redesigned and managed marketing website focused on a double-sided market.
- Designed sales material and additional marketing material.